Ever since the original elixir of life for car interiors - Protectant - found its way into local accessory shops, Armor All's boffins have used the world's biggest selling car care product as the springboard to a whole range of pioneering new car appearance products, such as Multi-Purpose Cleaner, introduced in the late 1980's to combat the limited effectiveness of single-use solutions, and specially formulated to remove tough, ground-in dirt from a variety of surfaces.

Responding to the influx of luxurious leather in cars across the globe, Armor All introduced its iconic Leather Care treatment in the early 90's and followed it up with an equally adept Glass Cleaner later on that decade.

Since then, Armor All has continued to answer the call from car care fans, introducing a stream of products to cater for every in-car emergency, including the world's first range of no-fuss, quick-fix Wipes for cars, whilst most recently, Armor All has once again turned its attention to those looking for that little bit extra, with the introduction of a range of luxurious Gels.